When the first discussions about legalizing cannabis in Germany became concrete, we recognized a historic opportunity. With more than two decades of experience in high-end plant lighting and high-tech indoor farming, we had already developed the perfect tools—just for a different playing field.
The challenge was clear: the emerging cannabis market would only reach its full potential and gain social acceptance if it was professionally, transparently, and responsibly structured from the outset.
Our mentors: The US legacy brands
In our search for the best solutions for the German market, we found ourselves drawn to the pioneers of the American cannabis industry. These legacy brands had already mastered the difficult transition from an unregulated to a legal market – and learned valuable lessons along the way.
What connected us was the conviction that only the highest quality standards, transparent processes, and social responsibility can create a sustainable cannabis market. These partnerships enabled us to adapt proven standard operating procedures (SOPs) from decades of experience to the German context.
The test: building bridges in a fragmented landscape
The biggest challenge was not the technology or cultivation, but bringing together a wide range of stakeholders with sometimes conflicting interests and perspectives:
- Cannabis social clubs with idealistic visions but limited resources
- Investors looking for sustainable business models
- Research institutions with a scientific focus
- Authorities and politicians with a need for control and security
- Consumers and patients with high expectations of quality and accessibility
Our interdisciplinary team of technology experts, communications professionals, market developers, and scientific partners became bridge builders between these worlds – always with the goal of establishing common standards that take all perspectives into account.
The transformation: From technology provider to ecosystem architect
What began as technological expertise developed into a holistic approach. We recognized that the real challenge lies not in individual solutions, but in integrating all components into a functioning ecosystem:
For cannabis social clubs and cultivation associations
We offer a complete system consisting of:
- Customized SOPs for consistent product quality
- Legally compliant communication strategies for member recruitment
- Business management concepts for long-term sustainability
- Training programs for committed, responsible members
Investors
We unlock new potential through:
- ROI-optimized facility concepts for cannabis-specific real estate
- Legally compliant project development with minimized compliance risk
- Innovative contracting models between property owners and operators
US Legacy Brands
We act as cultural and regulatory translators:
- Adapting best practices to German legal standards
- Establishing strategic partnerships with local players
- Knowledge transfer without the legal risks of direct market entry
Our values as a compass
This journey has crystallized clear values that guide everything we do:
Responsibility + social change
We are actively shaping the transition to responsible cannabis use in society through clear guidance, reliable standards, and sustainable decisions.
Transparency + integrity
Trust is built through consistent openness and ethical conduct. Our decision-making processes are transparent and follow clear ethical and practical standards.
Innovation + education
We combine technological progress with the task of breaking down prejudices and promoting a differentiated social awareness through education and information.
Sustainability + ethical quality
Our solutions combine ecological sustainability with the highest ethical standards for products and processes – for a market that will endure in the long term.
The way forward: structures for a modern cannabis economy
We connect:
- Technological innovation: Energy-efficient cultivation systems that guarantee the highest quality with a minimal ecological footprint
- Scientific foundation: Close cooperation with research institutions for evidence-based standards
- Economic viability: Sustainable business models that offer fair prospects for all stakeholders
- Social acceptance: Professional communication that creates transparency and builds trust
In this evolving ecosystem, we play various roles – as consultants, technology providers, knowledge brokers, and network organizers. Always with the goal of promoting a cannabis industry that creates social and economic value.
The people behind the mission
Our team brings together professionals from a wide range of backgrounds, from engineers and crop specialists to communications experts, market analysts, and compliance consultants.
What unites us is the belief that a professional, responsible cannabis industry can be an asset to modern society—if it is built from the ground up with the right standards and values.
Christoph Schubert
— Managing Partner
Stephan Krüger
— Managing Partner
Become part of our story
The German cannabis market is still in its infancy. The decisions and standards set today will shape the industry for decades to come.
Whether you are a cannabis social club looking to professionalize, an investor interested in sustainable business models, or a partner in knowledge transfer, become part of this exciting development and join us in shaping the future of a responsible cannabis market.